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Privacy Policy

 

Last Updated: December 27, 2025

This Privacy Policy explains how Victor Emmel, The Mortgage Guide (“we,” “us,” “our”) collects, uses, and shares information when you visit goodwaymortgage.com (the “Site”).

If you disagree with this Policy, do not use the Site.

1. Information we collect

A. Information you provide

You may provide Information when you:

  • fill out a form
  • Request a quote, consultation, or resources
  • contact us
 

This Information may include:

  • name
  • email address
  • phone number
  • address or property information you choose to share
  • income, assets, credit, and credit-related details you choose to share
  • any message content you submit
 

B. Information we collect automatically

When you use the Site, we may collect:

  • IP address
  • device type, operating system, and browser
  • pages you view and actions you take
  • referring and exit pages
  • approximate location based on IP
  • cookies and similar tracking technologies
 

2. How we use Information

We use Information to:

  • Respond to requests and communicate with you
  • Provide education, resources, and service information you ask for
  • improve Site performance, content, and user experience
  • Monitor security and prevent fraud or misuse
  • comply with legal obligations
  • measure marketing performance and understand what content works
 

3. Cookies and analytics

We use cookies and similar technologies. We may use analytics tools (such as Google Analytics) to understand Site usage.

You can control cookies through your browser settings. If your Site includes a Cookie Notice page, it governs cookie-specific details. If you need help, contact us here:
https://www.goodwaymortgage.com/contact-us/

Cookies and Tracking Technologies

We use cookies, pixels, tags, and similar technologies (“Cookies”) to help the Site function, understand how visitors use the Site, and measure marketing performance.

What cookies do

Cookies may:

  • keep the Site working properly
  • remember preferences and form progress
  • help us understand which pages people visit and how they move through the Site
  • help measure advertising and marketing results
 

Types of cookies we may use

  • Essential cookies: Support core Site functions and security.
  • Analytics cookies: Help us understand Site traffic and usage patterns.
  • Marketing cookies: Help measure and improve marketing campaigns and, in some cases, support interest-based advertising.
 

Your choices

You can control cookies in a few ways:

  • Browser settings: Most browsers let you delete or block cookies.
  • Opt-out tools: Some analytics providers offer opt-out options.
  • Device controls: Mobile devices may allow you to limit ad tracking.
 

If you block cookies, some parts of the Site may not work as intended.

Do Not Track and Global Privacy Control

Some browsers send Do Not Track signals. The Site may not respond to all DNT signals.

If your browser sends a Global Privacy Control (GPC) signal, we will treat it as a request to opt out of the sale or sharing of personal Information where applicable.

4. Advertising and marketing

We may use marketing tools to measure advertising performance. Depending on your settings, some tools may use cookies or device identifiers.

You can reduce targeted advertising by:

 

5. Social media features

The Site may include social media features (like buttons or embedded content). Those features may collect Information through the social platform. Your use of those features is subject to the platform’s privacy policy.

6. When we share Information

We may share Information with:

  • service providers who help operate the Site or deliver services (hosting, analytics, forms, CRM, email, text communications)
  • professional advisors (legal, accounting) when needed
  • law enforcement or regulators when the law requires it, or to protect rights and safety
  • a successor entity if we reorganize, sell, or transfer parts of the business (subject to continued protection of your Information)
 

We do not knowingly sell personal Information for money. Some analytics and advertising activities may involve sharing identifiers or browsing data with providers for measurement and marketing.

7. Your choices

You can:

  • Request access, correction, or deletion of Information you submitted, subject to legal limits
  • opt out of marketing emails using the unsubscribe link in the email
  • opt out of marketing texts by replying STOP
  • Request additional preference changes by contacting us:
    https://www.goodwaymortgage.com/contact-us/

8. Privacy rights for California residents

If you reside in California, you may have rights under applicable law, which can include:

  • the right to know what personal Information we collect, use, or disclose
  • the right to request deletion of certain Information
  • the right to correct inaccurate Information
  • the right to opt out of “sale” or “sharing” for cross-context behavioral advertising, when applicable
  • the right to non-discrimination for exercising privacy rights

To submit a request, contact us here:
https://www.goodwaymortgage.com/contact-us/

We may verify your identity before we fulfill specific requests.

9. Privacy rights for EEA, UK, and similar regions

If you reside in the EEA, the UK, Switzerland, Norway, Liechtenstein, or Iceland, you may have rights to access, correction, deletion, restriction, objection, and data portability.

We process Information on the legal grounds of consent, contract, legitimate interests, and legal obligations.

To exercise these rights, contact us:
https://www.goodwaymortgage.com/contact-us/

10. Data retention

We retain Information for as long as needed to fulfill the purposes described in this Policy, comply with the law, resolve disputes, and enforce agreements.

11. Security

We use reasonable safeguards to protect Information. No method of transmission or storage provides guaranteed security. You use the Site at your own risk.

12. Children’s privacy

The Site does not target children under 13. We do not knowingly collect Information from children under 13.

13. Do Not Track and Global Privacy Control

Some browsers support the Do Not Track signal. The Site may not respond to all DNT signals.

If your browser sends a Global Privacy Control signal, we will treat it as a request to opt out of the sale or sharing of your data, where applicable.

14. Changes to this Privacy Policy

We may update this Policy. We will post the updated version here and update the “Last Updated” date.

15. Licensing and contact

For licensing information:
https://www.goodwaymortgage.com/licensing/

For questions or privacy requests:
https://www.goodwaymortgage.com/contact-us/